Is there such a thing as the PERFECT cup of coffee? I’m sure many would argue there is, particularly those within the coffee roasting world which is replete with cuppings, scoring, rating, testing, extracting, and more. But what about the “commoner?” You know … us. Where we know what we like in coffee, how we like it, and more. I was thinking about this recently.
So what’s up with Loam Coffee this year? As the dude who started it you’d figure I’d have a good pulse of what’s going on, where we’re going, and an action plan to get there … right? You are correct. While most of our vision, mission, goals, objectives, and action plans are “in-house” for our purposes I thought it’d be fun to share with you some of the things that are brewing (pun intended). The scary part is be open with this and making it public. Ready? Here we go.
Like clockwork, this time of the year has me dreaming of winters in the Sonoran Desert. Having spent 10 years with sand in my veins living in southern Arizona I still long for the desert. Now after 10 years in British Columbia and now Portland, Oregon I still feel the magnetic pull towards the desert. Something internal pulls me there.
Like many of you I wear different hats in life. Sometimes these various hats all align perfectly and at other times they seem to be at odds with one another. Case in point … I’m an urbanist. I teach on urban studies in the classroom on the university campus. Any yet I’m a mountain biker and even that an entrepreneur on some level having started Loam Coffee with nothing but a dream, a passion, and a lot of sweat equity. For years I’ve thought long and hard about how these seemingly disparate worlds even coexist together. There’s the part of my who wears flat-billed ball caps with plaid shirts and the other part of me in dress pants, a sports coat, and dress shoes (even with combed hair). With that said, more than ever before these two worlds are colliding.
It’s the end of January. By now many New Year’s resolutions are beginning to lose their luster. Those three pounds lost in the first two weeks of the year are fighting to jump back on. Going to the gym is turning into, well, work (it is called a “workout”). Your goal of reading 20 … 30 … 52 books has already hit a snag and you’re a week behind. Resolutions and proclamations of a “new year, new me” are fun to announce and post on social media, but as February nears our mettle is tested. “Will this be the year?” we wonder to ourselves. “Can I really turn the corner of kicking old habits and starting new ones?” (We sure hope so!)
reading climbed it simply meant starting our rides at 6 AM. But now after 10 years in the Pacific Northwest (Vancouver, BC and Portland, Oregon) I still see the pros and cons of weather.
Sure, this is the time of the year where we really complain. Rain, fog, unrideable trails (not all), and the ever-present darkness weigh heavy on us. December 21st has become a holiday of sorts in my household knowing that it is the shortest day of the year … it’ll only get better (and lighter) here on out. But ironically, I’ve come to love winter here. Not just tolerate it, but embrace it. It has become my favorite time of the year. What?