As a company we change. We learn, adapt, and figure things out on the fly as we go. We've added more teams, riders, and races that we sponsor. We aim to get into even more bike shops and events this year as we grow our partnerships and fan base. Change is good. Progression is even better.
Viewing entries tagged
Coffee is meant to be fun. One of the drums that we constantly beat is the need to eschew or put off all pretenses and coffee snobbery. Besides, when you really think about it ... the coffee "bean" is really a seed and all we're doing is roasting it up, grinding it, pouring hot water over it, and then drinking this brown water that we call coffee. (ok, it's a bit more complicated than that)