Riders. That is who we are. We could argue and say that we are defined by our particular riding disciplines, but when it all comes down to it, we share the same desire for dirt. So what is so special about two wheels and a set of handlebars? Why do we crave for just a few hours a day on some short singletrack? Why do we fantasize about burly rock gardens instead of planting our own? There has got to be something more going on here.
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In our frenetic world there is a cacophony of information, messages, data, images, media, and voices bombarding us all at once. We're regularly told "do this," "buy this," "wear this," and so on. We usually deploy some kind of filtering system to wade through the noise so we can breathe easily. Interestingly, companies are the same. What we long for, personally or as a business is this, simplicity.
Mountain bikers are social creatures. Rarely do you find social media posts of someone slogging it out alone in the backcountry on a weekend while everyone else is riding with their homies and posting all sorts of pics ... pre-ride, mid-ride, and post-ride at the pub. Mountain biking and mayhem go well together and the bigger the posse the more the mayhem. But what do you do when you need to simply peel away from everyone and ride alone?