As a company we change. We learn, adapt, and figure things out on the fly as we go. We've added more teams, riders, and races that we sponsor. We aim to get into even more bike shops and events this year as we grow our partnerships and fan base. Change is good. Progression is even better.
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Last week I ran into one of our loyal customers. He periodically orders 1-2 bags at a time and has done so over the past year. In the course of our conversation he paused and said, "My favorite cup of Loam Coffee ever was the Boondocker I had last May." Last May? I thought. What was different about the Boondocker back then versus the Boondocker now? Everything.
Trails are powerful. They hold the keys to our imaginations, adventures, and memories. We talk about them ... our favorites, the ones that consistently push us past our comfort zones, those where we crashed and burned, and others that are simply perfect for time alone outdoors.