It’s the end of January. By now many New Year’s resolutions are beginning to lose their luster. Those three pounds lost in the first two weeks of the year are fighting to jump back on. Going to the gym is turning into, well, work (it is called a “workout”). Your goal of reading 20 … 30 … 52 books has already hit a snag and you’re a week behind. Resolutions and proclamations of a “new year, new me” are fun to announce and post on social media, but as February nears our mettle is tested. “Will this be the year?” we wonder to ourselves. “Can I really turn the corner of kicking old habits and starting new ones?” (We sure hope so!)
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What is the goal of any business? The bottom line. Generate a profit and then increase that profit margin. Produce and sell more goods. Over time then become more efficient in producing goods at a lower price and enlarge your distribution channels and network. That in a nutshell what the bottom line is all about. Without it businesses would falter and eventually shutter operations.
Since I lead this startup known as Loam Coffee I'm always watching and paying attention when it comes to branding, marketing, social media, and the like. I'll read articles about these subjects and even the nuances from how branding is done in North America compared with Latin America and so on. With that in mind I feel as though I've become kind of good at "seeing through" marketing to decipher what brands are really trying to sell and promote.
As a company we change. We learn, adapt, and figure things out on the fly as we go. We've added more teams, riders, and races that we sponsor. We aim to get into even more bike shops and events this year as we grow our partnerships and fan base. Change is good. Progression is even better.
Progression is a hallmark in life. The same applies to both business and mountain biking. On the trail we're always trying to progress our skills ... bunny hops, clearing bigger gap jumps, manuals, more endurance, and so on. We ride for fun but we're also developing our own skills. At Loam Coffee we're always in the mode of figuring out how to do things better.
Every organization lives by values or principles whether they are written down on a website or not. Most often they end up being the "unwritten rules" of the company. At Loam Coffee we're no different. We're guided by a set of principles and values (even "unwritten rules") that acts as a filter of sorts for how and where we get involved. Here's what we know (and what you know) ... we're into both coffee and mountain biking. Pretty basic and obvious.