What is the goal of any business? The bottom line. Generate a profit and then increase that profit margin. Produce and sell more goods. Over time then become more efficient in producing goods at a lower price and enlarge your distribution channels and network. That in a nutshell what the bottom line is all about. Without it businesses would falter and eventually shutter operations.
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Since I lead this startup known as Loam Coffee I'm always watching and paying attention when it comes to branding, marketing, social media, and the like. I'll read articles about these subjects and even the nuances from how branding is done in North America compared with Latin America and so on. With that in mind I feel as though I've become kind of good at "seeing through" marketing to decipher what brands are really trying to sell and promote.
As a company we change. We learn, adapt, and figure things out on the fly as we go. We've added more teams, riders, and races that we sponsor. We aim to get into even more bike shops and events this year as we grow our partnerships and fan base. Change is good. Progression is even better.
Progression is a hallmark in life. The same applies to both business and mountain biking. On the trail we're always trying to progress our skills ... bunny hops, clearing bigger gap jumps, manuals, more endurance, and so on. We ride for fun but we're also developing our own skills. At Loam Coffee we're always in the mode of figuring out how to do things better.
Every organization lives by values or principles whether they are written down on a website or not. Most often they end up being the "unwritten rules" of the company. At Loam Coffee we're no different. We're guided by a set of principles and values (even "unwritten rules") that acts as a filter of sorts for how and where we get involved. Here's what we know (and what you know) ... we're into both coffee and mountain biking. Pretty basic and obvious.
While "local" is a hot buzzword it can be a bit deceiving. We love our local coffee shops, local restaurants, local bike shops, and so on. But in a truly globalized world the word local is often misleading and misunderstood. What even does local mean?