For all of its criticisms, social media is a lot of fun. How many things have we learned or discovered by mindlessly scrolling through Reels or TikTok? Having plumbing issues? Need lawn care help? Want to find new life hacks for almost anything? There’s a funny video out there that will help you. The same goes with coffee and finding new ways and places to brew coffee … including in (or on) a Stanley Classic lunch box.
Riding the Sync’r the past couple of weeks reminded me that bikes don’t make me happy, but getting out and riding does. Sure, I know there’s a difference between a $750 bike and a $9,000. But since I’m not clearing 30-foot gaps or racing on the EWS circuit, why do I think I need some hot commodity of a high-end bike? It certainly won’t make me happier, nor mean I enjoy riding more. No, this is not some anti-consumerism rant. Instead, it’s a reminder of the fun we can have out on the trail regardless of what kind of bike we have … even if it’s a budget bike.
It has been an absolute blast rebuilding the Loam Coffee brand. Sure, updating the website and growing engagement and followers on social media is the easy part (and so much fun). That means more conversations and new relationships that turn into friendships. Adding new coffee offerings and merch is also thoroughly enjoyable. Rebooting the Loam Ambassador Program means more people are connected to the Loam Family. So what is next for Loam Coffee?
Coffee is an agricultural product. More than that, the coffee “bean” isn’t actually even a bean. It’s a seed from a coffee cherry. Like anything in agriculture, there are various growing seasons depending on the location. Therefore, when sourcing green coffee, we rotate through different coffee based on what is available and from where. That is why I’m excited to share our latest coffee offerings with you.
Every now and then, I receive questions about Loam Coffee as to who we are and what we’re about. Just yesterday, I met up with a couple of graphic designers, and I was sharing a bit about Loam Coffee. More than that, I mentioned that as a brand, I see ourselves more in the bike or outdoor industry than coffee which is probably odd to admit. Meaning, I see Loam Coffee as a lifestyle coffee brand within the bike industry.
The best part by far of taking Loam Coffee back over has been reconnecting with many of you. I continue to receive emails and DMs from many customers and ambassadors whom I’ve not chatted with in several years. There’s a lot of excitement again about Loam Coffee. At the same time, I understand I have a long road ahead to rebuild or renew trust …