Often, we’re traveling quite a ways to a trailhead to ride. It could be anywhere from 1-2 hours away (or more). What that also means is we’re not in a hurry. We’ve committed a whole day to ride and being with friends in the outdoors. So why should we settle for cold coffee at the trailhead?
Most often, on weekends, I’m either riding or showing up for trail-building work parties. While I’m thinking lots about bikes (and trails) for obvious reasons, one of the other aspects of my planning is coffee. I suppose I don’t overthink about it as it slots into my mental checklist as I’m getting ready to leave … bike (check), helmet (check), shoes (check), knee pads (check), coffee (check) …
Sure, selling 12oz bags of coffee is fun. A LOT of fun. But do you know what’s even “funner?” Yep, when we sell 5LB bags. Why? Because when someone buys a 5LB bag most often means they’re getting it for a specific reason. What could you do with a 5LB bag of Loam Coffee? Here are some ideas …
Loam Coffee was started to support the mountain biking community. There are a lot of entry points into mountain biking. This ranges from riding, bike shops, bike and apparel brands, guiding companies, and so much more. We also know countless local trail building organizations make it happen weekly by putting in new trails and maintaining and upgrading existing ones.
Why do we ride bikes? In particular, why do we ride mountain bikes? Yes, we can talk about the health benefits of an active lifestyle, but it’s much more than that. Ultimately we ride because of the community.
So much of my life revolves around coffee. Even without thinking about it, I orient my daily routine around it. The first thing that I do every morning is to brew a cup of coffee using an Aeropress or make a pourover. Later on, I’ll make a manual brew cortado at home with my Rok. But then there’s traveling, road trips, and coffee. That’s a whole different category.