Sharing stories and adventures about all things coffee, stories, and stoke
Marketing is very interesting. On a daily basis we're bombarded with images, sound bites, videos, and appeals all trying to woo us over to buy something, watch something, listen to something, try something, taste something, and experience something. You can't even watch a 15 second Youtube clip without an annoying forced-upon-us 23 second ad. We're simply accustomed to it. We might even think that we're immune to it ... but we're not.
This past year has found me reading a lot more books on epic and perilous journeys than normal. This ranges from the first Americans to establish a permanent outpost and colony on the west coast (in Astoria, Oregon) in the early 19th century to the unimaginable journey of the 16th century Spaniard Álvar Núñez Cabeza de Vaca who wondered across the American Southwest after he escaped capture (multiple times). There is something that draws me deeply into these stories of painful struggle, sheer willpower to combat inclement weather and circumstances, daily battles with starvation, lostness, and so much more. I often wonder, as I sit in the comfort of my living room in front of the crazy fire, what compels these intrepid souls to leave comfort behind and attempt the impossible?
Let's admit it ... there's nothing better than a hot cup of coffee first thing in the morning on a cold wintery day, right? The fire is crackling, your fuzzy slippers feel oh so comfortable, your dog is sprawled out on the floor in front of the fire too intoxicated by the heat to even look up at as you walk by, and with coffee in hand you make your way over to the window. Yep, still cold and drizzly. No bother because the smell of the Guatemalan coffee your brewed is wafting up your nostrils.
There are radically different theories or approaches when it comes to brewing coffee. Heck, these completely diverse ways of thinking reflect a deeper philosophical approach to life. Not to try to play armchair psychologist here, but how you brew your coffee reflects much about who you really are. So what are those approaches? Let's tease this out, because it also reflects what kind of mountain biker you are too (doh!). Ready?
Life can be deceptive. Then we are bombarded by a million competing voices throughout the day. The media and marketing world are not purists as there is usually an agenda. We're no different. We have an agenda too. We're biased, unfair, and slant every conversation to our own leanings and value system.
Arguing over brew methods is like debating whether 27.5 wheels are better than 29 ... or 27.5+, 29+, or even (gulp) 26. It is all in the eye of the beholder. As soon as we write off 26" wheels Brandon Semenuk wins the Redbull Rampage 2016 on a 26er (see bike check here). So when it comes to brew methods we all have our favorites ... and they all merit our attention and affection. But to say which one is "better?" ... whew, good luck.
