Sharing stories and adventures about all things coffee, stories, and stoke
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Reflections
Fighting off the growing darkness with coffee? That almost sounds like Book One or the first movie in a new Lord of the Rings trilogy. You know, when Frodo pushes back the darkness of Mordor as it expands under the penetrating evil eye of Sauron. Instead of throwing the ring into the volcano he instead throws a hot cup of coffee in Sauron's eye ...
Given the number of mountain bikers combined with the population of cities the reality is that most mountain bikers live within the city. That ranges from the central city to the suburbs or even exurbs ... but most are in proximity to the city. Again, that could range from larger metro areas like Vancouver, BC (2.4 million metro) to smaller communities like Hood River (pop: 7,100) or Oakridge (pop: 3,200) here in Oregon. Then there are the "tweener" communities like Bellingham (pop: 85,000) that are either (a) "overgrown" towns or (b) small cities.
I love origin stories. In light of the superhero craze in Hollywood we love to learn about how each and every comic book hero came into being. For Spiderman it was a bite from a genetically modified spider, for Iron Man it began with attempting to stop shrapnel from reaching his heart, for Peter Quill we learned of his origins on Guardians of the Galaxy: Volume 2, and the list goes on. We're intrigued and mesmerized by how they got their start.
I ride. You ride. I drink coffee. You drink coffee. But why? Setting aside the coffee part of this conversation we're left with a lone question ... why do you ride?
A few weekends ago I headed down to Mountain Bike Oregon (MBO) for the day. Up at 4 AM and on the road a half an hour later for a 2.5 drive from Portland to Oakridge. The main priority of the day was to hang out with Nate Miller from Tasco MTB and serve coffee in his booth. After a few hours of doing so the vendor area was a ghost town since the reason why people come to MBO is for successive days of shuttled runs through some of the most epic trails that Oregon has to offer. By mid-morning the shuttle buses had all gone and there was only one thing to do ... go ride ourselves.
Every organization lives by values or principles whether they are written down on a website or not. Most often they end up being the "unwritten rules" of the company. At Loam Coffee we're no different. We're guided by a set of principles and values (even "unwritten rules") that acts as a filter of sorts for how and where we get involved. Here's what we know (and what you know) ... we're into both coffee and mountain biking. Pretty basic and obvious.
