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Loam Family
It was literally a year ago today that I was sitting in a coffee shop in Santa Barbara, California, with my journal and laptop open. Since I was on the coast, it seemed appropriate to listen to the Beach Fossils on Spotify. I sat there wide-eyed and excited. After selling Loam Coffee three years prior, it was mine again. I just got it back before hopping on a plane to attend a wedding in California. Now what?
Memberships are all the rage. We’ve all collectively subscribed to and are members of more emails, services, clubs, and organizations than we can count. We’re not simply subscribed to one streaming service… you gotta have Netflix, Hulu, Apple+, Prime Video, and more. So why do we do it? Because it adds value to our lives. So, what’s the value or benefit of being part of the Loam Family?
It’s been just over six months since I took back ownership of Loam Coffee. I was reflecting on it this past weekend. I kept thinking, “Wow, I’m so busy this fall. Why wasn’t life this hectic last year? Oh yeah, it’s because I have Loam Coffee back.” As I shared from the get-go when I reacquired Loam Coffee, I’m committed to being more transparent as I rebuild the brand and even bring you along the journey. So, what have the past six months been like? What have I learned? What’s new?
The best part by far of taking Loam Coffee back over has been reconnecting with many of you. I continue to receive emails and DMs from many customers and ambassadors whom I’ve not chatted with in several years. There’s a lot of excitement again about Loam Coffee. At the same time, I understand I have a long road ahead to rebuild or renew trust …
Yep, you heard it. We’re rebooting the Loam Coffee Ambassador Program. Hopefully, this reboot is better than most modern-day reboots … White Men Can’t Jump, Space Jam, Red Dawn, and more. Most of the time, we inwardly cringe when we hear the word “reboot.” I even heard talks of rebooting the Twilight series … criminal.
But rebooting the Loam Coffee Ambassador Program?
I’m excited to announce the release of our Spring 2023 LOAM Zine. Yes, our own little digital magazine. Who knows, maybe someday I’ll make this a print zine, but for now, it’s digital-only. It’s only fitting, too, since one of the articles talks about now having two brands under the same roof … Loam Coffee and Trail Builder Magazine. What does that mean going forward?
